Working together

How you can engage me as your fractional CMO

If you’re considering bringing me into your business, here’s exactly how I work, what changes, and what it typically costs.

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Working with me

Clear engagement structures. Defined responsibility. Transparent investment.

If you’re considering bringing me into your business, you will want to know three things:

How I work
What I take responsibility for
What it costs

You are not hiring me for ideas.

You are hiring me to remove commercial fog, restore growth clarity, and strengthen how go-to-market motions are led inside your business.

There are three ways we can structure that.

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A lightweight start

Commercial Strategy Session

A focused intervention before you commit further

£3,500–£5,000

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If growth has slowed or feels fragile, the first step is diagnosis.

Before we meet, I spend up to 10 hours reviewing:

Your positioning and messaging
CRM pipeline structure and conversion rates
Recent closed-won and closed-lost deals
Marketing activity and spend
Forecast logic

We then work through a half-day deep commercial session where I challenge assumptions, test your growth logic, and identify structural constraints.

Within five working days, you receive:

A written commercial assessment
Clear diagnosis of growth constraints
A prioritised 6-month action plan
My recommendation on whether you need advisory oversight or embedded leadership
A 30-day follow-up call to review implementation progress

This is not a workshop. It is a commercial reset.

Regular management support

Strategic Growth Advisor

Ongoing commercial oversight without full embedding

£4,000–£6,000 per month

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If you have capable operators but want sharper growth discipline at leadership level, this structure gives you consistent senior accountability.

Each month, I:

Conduct a pre-session review of pipeline metrics and performance
Run a 90-minute commercial review session with you
Assess forecast confidence and conversion health
Challenge growth assumptions and investment decisions
Provide direct, candid feedback to you and your marketing lead

Each quarter, we run a 3-hour strategic recalibration session to reassess growth priorities.

You also have direct email access for strategic decisions, with a 48-hour response commitment.

I am not observing.

I am holding you accountable to revenue clarity and commercial discipline.

Over time, this strengthens:

Board-level confidence
Pipeline quality
Investment decisions
Leadership alignment around growth

Embedded marketing leadership

Fractional CMO

Embedded commercial leadership with accountability

£7,000–£12,000 per month

For context, a full-time CMO at this level typically costs £150,000–£200,000 plus bonus and long-term commitment. My fractional structure gives you senior commercial leadership without that overhead

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If growth has stalled, revenue feels unpredictable, or marketing activity is not translating into pipeline, you likely need embedded leadership.

As your fractional CMO, I work inside your leadership team typically 1–2 days per week.

I take accountability for:

Defining and refining your commercial narrative
Aligning marketing plans directly to revenue targets
Running monthly pipeline and forecast reviews
Improving revenue visibility and conversion discipline
Leading or reshaping your marketing function
Eliminating activity that does not contribute to growth
Strengthening sales enablement with senior buyers

I attend leadership meetings. I contribute to commercial planning. I shape hiring decisions. I challenge weak assumptions.

I help make the hard calls.

Within 90 days, you should see:

Clear articulation of why you win
Defined growth priorities tied to pipeline
Improved forecast confidence
Reduced wasted marketing activity

Over time, you should experience:

Growth that feels deliberate, not accidental
Fewer surprise shortfalls
Marketing and sales operating as one aligned system
Leadership conversations grounded in evidence.

Why I structure my services this way

Some leaders need clarity. Some need challenge. Some need leadership.

If you are unsure which package is the best fit for you, that is normal.

Book a 45-minute commercial clarity call with me.

I will help you determine:

What is truly constraining growth
Whether you need a reset, oversight, or embedded leadership
Whether I am the right person to take responsibility

If I do not believe I can create measurable commercial impact, I will say so.

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Why not just hire a full-time CMO?

That's a very fair question.

A strong full-time CMO can be a powerful asset. But for many growing businesses, the decision is not straightforward.

A full-time CMO at the level required to rebuild commercial clarity will typically cost:

£150,000–£200,000 base salary
Bonus and pension
Equity or long-term incentives
Recruitment fees
A long-term commitment whether it works or not

More importantly, hiring is a bet on one person’s experience inside one company.

When you work with me:

You gain senior commercial leadership without long-term employment risk
You benefit from pattern recognition across multiple B2B complex sales environments
You get someone who can make hard calls without internal politics
You get accountability for revenue clarity from day one
You move faster

If, over time, your business reaches the point where a full-time CMO makes sense, I will tell you.

My goal is not to become permanent. It is to restore clarity, strengthen growth, and build the commercial structure your business needs.

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